We typically help:
- Growing businesses that are busy but cash feels tight
- Businesses unsure which customers or services make the most money
- Owners preparing for growth or borrowing
- Businesses wanting better management information to support choices
- Businesses with revenue between approximately $1 million and $5 million
Does any of this sound familiar?
Revenue is growing, but cash is not
The business appears successful, yet the bank balance remains under pressure and it is difficult to see where the cash is being absorbed.
You cannot see what is truly profitable
You are not confident which customers, jobs, services or products are creating margin—and which are quietly eroding it.
The reports do not support decisions
The numbers may exist, but they arrive too late, contain too much noise or do not show what needs attention first.
You may not need more reports. You may need a clearer view of what the numbers are telling you.
The Cash Clarity Review
A focused review for business owners who need to understand where financial pressure is coming from and what to fix first.
From financial fog to a focused plan
Understand the pressure
A focused conversation about the business, its financial questions and the decisions currently being delayed.
Diagnose the numbers
Review the financial and operational information to identify what is driving cash pressure, weak margins or unclear performance.
Prioritise the next 90 days
Turn the findings into a practical roadmap showing what to fix, what to monitor and where to focus first.
Not another accountant. Not generic business coaching.
Your accountant plays an essential role in tax, compliance and historical reporting. SimplifyNumbers works alongside that foundation, helping you understand what the numbers mean for the decisions ahead.
Your accountant helps establish the numbers
- Tax and compliance
- Financial statements
- Historical reporting
- Statutory obligations
SimplifyNumbers helps turn them into action
- Cash-flow visibility
- Margin and customer profitability
- Management information
- Commercial priorities
- A practical action plan
Why business owners work with SimplifyNumbers
Chartered Accountant
Professional standing and ethical alignment that guarantees board-grade execution discipline.
Extensive Experience
Extensive commercial finance and business transformation experience, helping navigate complex corporate decision pathways.
Industry Scope
Proven experience across banking, insurance, telecommunications, and large business transformation.
Complementary Approach
Independent advice that complements—not replaces—your existing compliance tax accountant.
Personal Service
No junior staff delegates. You get dedicated, personal advisory service directly from Owen Chiunda.
Why I created SimplifyNumbers
“Business owners can have plenty of reports and still feel unsure about where the cash is going, what is truly profitable or what to do next. I created SimplifyNumbers to close that gap—turning complex financial information into clear priorities, confident decisions and a practical 90-day plan.”
I’m Owen Chiunda, a Chartered Accountant with senior experience across commercial finance, business performance and large-scale transformation.
I work directly with owner-led businesses to uncover cash and margin pressure, identify what matters most and translate the numbers into practical action.
SimplifyNumbers provides independent decision support that complements your existing accountant, bookkeeper or finance adviser.
CHARTERED ACCOUNTANT | COMMERCIAL FINANCE | BUSINESS TRANSFORMATION | AUCKLAND, NEW ZEALAND
Referred by someone you trust?
Many SimplifyNumbers conversations begin through accountants, finance advisers, bankers, business coaches and professional networks. The first call is a straightforward conversation to understand what is happening, what decision needs to be made and whether SimplifyNumbers is the right fit.
Book a 20-Minute Clarity CallClearer numbers. Better decisions.
We share our insights on financial clarity, cash optimisation, and risk management through our weekly newsletter. Read what we teach and see if our practical commercial philosophy matches your business objectives.
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Frequently Asked Questions
Q. What is a Cash Clarity Review?
It is a focused, 10-business-day diagnostic of your revenue margins, overhead allocations, and working capital cycle. We look beneath standard compliance accounting to identify where cash is being lost and map out a practical 90-day action plan.
Q. Do I need to change accountants?
No. We do not handle your tax filings, compliance accounting, or statutory reporting. We work alongside your current accountant, translating their historical numbers into immediate, forward-looking operational decisions.
Q. How long does it take?
The review is completed in approximately 10 business days. It requires very little time from you or your bookkeeping staff—typically just an initial interview and access to standard accounting data.
Q. What information do you need?
We review standard historical financial files (such as balance sheets, profit & loss tables, and transactional reports). All data is handled under strict professional accountant client confidentiality.
Request Received
Thank you. Owen will review your enquiry and respond personally.
You do not need to solve everything at once.
Start by identifying where visibility is weakest, what is creating pressure and which actions will make the greatest difference over the next 90 days.
Prefer to contact Owen directly?
You are welcome to email Owen directly or connect through LinkedIn. General SimplifyNumbers enquiries can also be sent to the business address below.